Apostrophes belong in possessives and contractions; not in plurals. You're going to a show with the Smiths, not the Smith's. Some exceptions: (1)"its" as a possessive doesn't take an apostrophe, to avoid confusion with "it's" as a contraction of "it is"; (2) hers, his, ours, theirs, and yours don't take apostrophes. Mostly it's the misuse of apostrophes in plurals that annoys me.
If you drop something on the sidewalk and don't pick it up, you lose it. If you deliberately let something go, you loose it.
Tampa is a city; Tampa Bay is a body of water. If you say "I'm going to Tampa Bay" I'll advise you to pack your SCUBA gear (unless you're a pro baseball, football, or hockey player).